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About Remax Vision

RE/MAX Vision is located at 41 Derech Beit Lechem in Baka, Jerusalem. From this centrally located office, we have 28 professional agents serving all of Jerusalem’s popular neighborhoods, including Rehavia, Talbieh, Old Katamon, Baka, German Colony, Nachlaot, Sha’arei Hesed, City Center, Arnona, Talpiot, and others.

RE/MAX Capital has been merged with the RE/MAX Vision office, and continues serving the attractive Jerusalem neighborhoods of French Hill, Ramat Eshkol, Pisgat Ze’ev and Ma’alot Dafna.

All of our agents are experts in their respective neighborhoods. As licensed professionals, they are dedicated to providing our clients with the highest levels of service. Our agents work as a team to insure the maximum chances of realizing your hopes and expectations, whether for buying, selling or renting.

RESULTS and SATISFIED CLIENTS are important to us. At RE/MAX Vision we strive for both!

Alyssa Friedland (Co-Owner/Broker/Agent)

01_friedlandAlyssa Friedland came to RE/MAX after several years as the top agent for a competing agency. Friedland has a degree in Architecture from the University of Florida. Before setting aside her agent’s “hat” to devote her energies to the growth & training of her office staff, Alyssa was one of the leading Remax agents in Israel with over $200 million in property sold. Alyssa currently supervises a sales staff of 23 professional agents, assisting them through personal training and direct help with negotiations/closing deals. Alyssa is bilingual (English & Hebrew), and works with a wide variety of clients. Alyssa is married to co-owner/broker Roger and has 4 children.
**1999 & 2000 #1 Individual Agent-RE/MAX Israel
**1999-2007 Member RE/MAX Platinum Club
**1999-2012 #1 RE/MAX office in Jerusalem
**2001-2007 #1 Team RE/MAX Israel
**2005 RE/MAX International Hall of Fame

Roger B. Friedland (Co-Owner/Broker/Office Manager)

02_friedlandRoger B. Friedland comes to RE/MAX with 30 years experience as a Certified Public Accountant, and 12 years as the owner of his own tax practice in Houston, Texas. Roger moved to Israel in 1995 with his wife, Alyssa, and their 4 children. Roger is bilingual (English and Hebrew), and serves as office manager, assisting his sales staff and overseeing all administrative duties within the office.


03_mizrachiFelicia Helcman Mizrachi
joined the RE/MAX Vision team after working for 10 years in the tourism industry. Originally from Brooklyn & New Jersey, Felicia made aliyah in 1995 with her husband, Rony. Felicia is specializing in the areas of Kiryat Shmuel & San Simon, and will apply her marketing & sales expertise to help her clients attain their dream home in the holy capital of Jerusalem.

Nelly Ephrati-Artom joined the RE/MAX Vision team with a vast business and entrepreneurial background from around the world. As a member of a Diplomat’s family, Nelly traveled the world – residing in Canada, Brazil, Chile, Italy, Ethiopia and South-Africa. Her studies include Biology at The Hebrew University in Jerusalem and Industrial Design at Tel-Aviv University. Nelly looks forward to providing her clients with great service, and even greater results. Nelly specializes in the neighborhood of French Hill and Tzameret HaBirah. Nelly is married with 3 girls, and speaks Hebrew, English, French, German & Yiddish. She can also manage in Japanese and Italian.

Achievement Award 2011
Executive Club Award 2010
RE/MAX Rental Award 2010
President’s Club Award 2009

Rachel Gluck joined the RE/MAX Vision team about 6 months after her husband, Simcha. Together, they work in the neighborhood of Armon HaNatziv. Both Rachel & Simcha look forward to working with anyone in their area of expertise.

07_peliRutly Peli worked as a lawyer in the fields of human and civil rights prior to joining RE/MAX Vision. She also was on a mission(shlichot) of the United Israel Appeal to Sydney Australia. She is married to Deuel and the mother of 4 children.
She brings honesty, integrity, professionalism and people skills to our agency. Rutly speaks Hebrew and English, and will be serving the neighborhoods of San Simon & Rasco.

08_lahavAviad Lahav joined the RE/MAX Vision team after his army service and after working in sales in another field. Aviad’s area of expertise is Ramot & Ramat Shlomo. Aviad looks forward to providing his clients with the highest level of professional service. He speaks Hebrew & English.

09_lernerSusan Lerner joined RE/MAX Vision after working in journalism for a number of years. She is currently working as a buyer’s agent in Baka, together with Raphi Bloch.

12_parkerOrna Even Parker was born & raised in New York to Israeli parents, and made aliyah in 1994 from Los Angeles. Orna worked in computer training & consulting for many years. After developing a family building project in Nachlaot, Orna became a real estate agent and eventually joined the RE/MAX Vision team. Orna specializes in Nachalaot, where she lives, Nachalat Achim & the center of Jerusalem.

16_chilkyDavid Chikly recently joined the RE/MAX Vision team after being in the food industry. He is married with 3 children. David fluently speaks, French, English & Hebrew, and has a basic knowledge of Spanish. David looks forward to helping you find the perfect home in Har Homa (Homat Shmuel).

21_goldbergRoz Goldberg joins the RE/MAX Vision team with vast background in both the business and social services sectors in the U.S. Roz made aliyah with her husband five years ago. Being a new Olah herself, Roz understands the challenges of purchasing a home in a new country/community, and is looking forward to helping you find a new home AND helping you acclimate! She is working in the Arnona/South Baka corridor.

10_shushanYechiel Shushan joined RE/MAX Vision after working in another real estate office. He specializes in the neighborhood of Gilo.